Smart Organics

Brand Guidelines

Brand Identity

Smart Organics Brand Guidelines

This guide ensures consistent and professional use of the Smart Organics identity across all communication platforms.

Consistent branding is crucial to building recognition and trust. These guidelines define how to correctly use our logo, colors, typography, and imagery in all marketing materials, presentations, and digital platforms.

Following these guidelines ensures that Smart Organics maintains a consistent, recognizable, and professional brand image across all touchpoints.

Logo Usage

Approved logo variations and usage rules for all platforms.

Primary Logo — 3D
Primary 3D Logo
Primary Logo — Flat
Primary Flat Logo
Logo on Dark Background
Logo on dark background

Minimum Clear Space

To ensure the logo maintains its visual impact and legibility, maintain a minimum clear space around the logo equal to the height of the letter "S" in "Smart". This space should be free of any text, graphics, or other visual elements.

  • Minimum clear space on all four sides
  • No text or graphics within the clear space
  • Minimum size: 120px width for digital, 30mm for print
Logo clear space
↑ S height
↓ S height
← S
S →

Logo Do's and Don'ts

DO

Use the logo on white or light gray backgrounds for maximum visibility and clarity.

DO

Maintain the original aspect ratio when resizing. Always scale proportionally.

DO

Use approved color variations only: full color, flat, or on dark backgrounds.

DON'T

Don't stretch, distort, or rotate the logo. It must always appear in its original proportions.

DON'T

Don't change the logo colors or apply unapproved effects, shadows, or filters.

DON'T

Don't place the logo over busy images or patterns that reduce its legibility.

Brand Colors

Our carefully curated color palette ensures consistent brand recognition.

PRIMARY
Organic Green

HEX: #1F6B3A

RGB: 31, 107, 58

CMYK: 71, 0, 46, 58

ACCENT
Harvest Yellow

HEX: #F2B705

RGB: 242, 183, 5

CMYK: 0, 24, 98, 5

HEADINGS
Deep Green

HEX: #124A2C

RGB: 18, 74, 44

CMYK: 76, 0, 41, 71

BACKGROUND
Neutral Gray

HEX: #F4F4F4

RGB: 244, 244, 244

CMYK: 0, 0, 0, 4

Color Usage Recommendations

Green — Primary

Should dominate primary communication, headers, and brand elements.

Yellow — Accent

Should highlight key messages, CTAs, and interactive elements.

White/Gray — Balance

Create visual balance and ensure readability with clean backgrounds.

Typography

Our type system ensures readability and brand consistency across all media.

Primary Font

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ
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0123456789

Used for: Headings, titles, website navigation, corporate presentations

Montserrat provides a clean, modern, and professional appearance ideal for high-impact text elements.

Secondary Font

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
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0123456789

Used for: Body text, reports, documents, marketing materials, website content

Open Sans ensures excellent readability across digital and print media, making it ideal for longer text content.

Accent Font

Playfair Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Used for: Promotional materials, coffee branding campaigns, special marketing

This serif font adds a premium feel suitable for coffee branding and storytelling applications.

Type Hierarchy Example

Heading 1 — Montserrat Bold

Heading 2 — Montserrat Semibold

Heading 3 — Montserrat Medium

Heading 4 — Montserrat Medium

Body text uses Open Sans at regular weight for maximum readability. This is the standard typeface for all paragraph text, descriptions, and general content throughout the website and marketing materials.

"Accent text uses Playfair Display for premium storytelling."

Brand Imagery & Photography

Visual guidelines for authentic, on-brand photography and imagery.

Recommended Imagery Themes

Coffee farming & plantations
Farmers working in the field
Organic agricultural inputs
Farmer training programs
Sustainable farming practices

Photography Style

  • Natural lighting — avoid artificial/studio setups
  • Authentic farm environments — real locations
  • Warm, earthy tones — consistent color grading
  • Real farmers and field activities — not stock models
Coffee farm
Farmers working
Farmer training
Organic inputs

Icon Style

Clean, minimal line-style icons in green tones for consistent visual communication.

Organic Farming

Coffee Farming

Agri Inputs

Training

Distribution

Sustainability

Video Assets

Video content strengthens communication with farmers, partners, and investors.

  • Company Introduction

    Brand story and mission overview for website and social media

  • Contract Farming Program

    Program overview for farmer recruitment and onboarding

  • Farmer Training & Extension

    Field demonstrations and training session recordings

  • Product Demonstrations

    How-to videos for seedling planting and organic manure application

  • Farmer Success Stories

    Testimonial videos for social media and investor presentations

Presentation Deck

Corporate presentation template aligned with brand identity.

Suggested Slide Structure
  1. 1 Cover slide (logo and tagline)
  2. 2 Company overview
  3. 3 Vision and mission
  4. 4 Products and services
  5. 5 Contract coffee farming program
  6. 6 Farmer support initiatives
  7. 7 Impact and achievements
  8. 8 Market opportunity
  9. 9 Contact information

Design style: White background • Green headings • Yellow highlights • Clean agriculture imagery

Need Brand Assets?

Contact our team to request official logo files, templates, or any brand-related materials.

Request Brand Assets